Give away the secret in your opener.
Work backwards to write your presentation. What is the one thing you want your audience to remember? Why would they care to remember that?
People remember what they FEEL!
People remember STORIES not data!
Answer those two questions in a way that tells a story and makes your audience feel a connection to your research...in 10 seconds!
This is often referred to as your "elevator speech". It is the quick bit of info you can tell to that VIP who just happened to get on the elevator with you before you reach their floor. It doesn't need to tell everything about your research, just tell them enough to hook their interest and get them engaged and curious.
Write your "Elevator Speech":
1. Introduction:
2. Headline/question/story:
3. Your research question and conclusion:
4. What do you want from them: