The amount and type of industry information you seek will depend on your course assignment and the databases that you choose to use. An industry analysis typically contains many of the elements listed below:
- Market characteristics
- Market forecasts
- Operating conditions
- Current industry performance
- Industry forecasts
- Major industry participants
- Number of companies
- Revenue and costs
In addition, you can use the databases highlighted in this subject guide to uncover information on a specific company and how it compares to competitors in the same industry.
