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Industry Research

This subject guide covers the best research tools and strategies to use to do comprehensive research on an industry.

What basic information should I look for?

The amount and type of industry information you seek will depend on your course assignment and the databases that you choose to use. An industry analysis typically contains many of the elements listed below:


  • Market characteristics
  • Market forecasts
  • Operating conditions
  • Current and forecast performance
  • Major industry participants
  • Number of companies
  • Number of employees
  • Annual revenue

In addition, you can use the databases highlighted in this subject guide to uncover information on a specific company and how it compares to competitors in the same industry.


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