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Industry Research

This subject guide covers the best research tools and strategies to use to do comprehensive research on an industry.

Introduction

Knowing how to do industry research is a lifelong skill that will benefit you during your entire career. This subject guide covers the basics of researching any industry. Specific databases and search strategies are included.

If you have questions or would like additional guidance, please don't hesitate to contact me.

Carla Brooks, Interim Business Librarian

ctbrooks@umich.edu

 

Off-campus Access

When choosing a library database off campus, you will be prompted to verify you are a currently enrolled University of Michigan-Dearborn student.  Use your unique name and your email password.  See example of login screen below.

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