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Industry Research

This subject guide covers the best research tools and strategies to use to do comprehensive research on an industry.


Knowing how to do industry research is a lifelong skill that will benefit you during your entire career. This subject guide covers the basics of researching any industry. Specific databases and search strategies are included.

Use the tabs on the left to navigate through the guide. 

If you need additional assistance, please contact your librarian!


Accessing Library Resources Off Campus

You can utilize the Mardigian Library's electronic resources from anywhere! 

When you use library databases while you're are off campus, you will be prompted to verify you are a currently enrolled University of Michigan-Dearborn student.  Use your unique name and your email password to log in.

When you are off campus, some library resources require you to be logged in to the UM-Dearborn Virtual Private Network (VPN)

If you are still unable to access a resource after connecting to VPN, try clearing your cache and cookies:

Contact the library in any of the ways listed on the Ask the Mardigian page if you need help troubleshooting. 

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