Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MKT 471 Entrepreneurial Marketing / MKT 565 Advanced Marketing

This subject guide supports the research paper assignment, "What are the current trends within the client's industry and its consumers?"


This subject guide supports the research paper assignment for MKT 471 (Entrepreneurial Marketing) and MKT 565 (Advanced Marketing Management), specifically:

  • What are past and present industry trends?
  • What are related consumer trends in this industry?
  • Who are the major competitors and types of businesses?

Research Tip:

To begin your research, use the "How Do I Find Current Research Reports" link on the left nav bar. This will help you answer the three questions listed above. 


University of Michigan - Dearborn Logo
  • 4901 Evergreen Road
    Dearborn, MI 48128, USA
  • Phone: 313-593-5000
  • Contact us