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MKT 471 Entrepreneurial Marketing / MKT 565 Advanced Marketing

This subject guide supports the research paper assignment, "What are the current trends within the client's industry and its consumers?"

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This subject guide supports the research paper assignment for MKT 471 (Entrepreneurial Marketing) and MKT 565 (Advanced Marketing Management), specifically:

  • What are past and present industry trends?
  • What are related consumer trends in this industry?
  • Who are the major competitors and types of businesses?

Research Tip:

To begin your research, use the "How Do I Find Current Research Reports" link on the left nav bar. This will help you answer the three questions listed above. 

 

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