This subject guide supports the research paper assignment for MKT 471 (Entrepreneurial Marketing) and MKT 565 (Advanced Marketing Management), specifically:
- What are past and present industry trends?
- What are related consumer trends in this industry?
- Who are the major competitors and types of businesses?
Research Tip:
To begin your research, use the "How Do I Find Current Research Reports" link on the left nav bar. This will help you answer the three questions listed above.