The NAICS classifies business establishments according to the industry with which they are aligned.
Example: 236115 New Single-Family Housing Construction (except Operative Builders)
23= construction (sector)
236= construction of buildings (subsector)
2361= residential building construction (internation stry)
Why is this important?
Many databases support the NAICS code as a searchable field. This search option can often remove the ambiguity of using natural language search terms.
In order to conduct your analysis, you will need to develop an understanding of the industry you are analyzing in your project. Even if your company is fictitious, your analysis should be based on as much factual information as possible.
This page covers where you can find industry information as well as the kinds of information you should look for.
IBISWorld: Industry market research reports include information such as major industry changes and growth trends. Also available are company profiles that include SWOT analyses and market share concentration.
Statista: Provides curated reports that include extensive statistical data on over 600 industries. The statistics and studies are gathered by market researchers, trade organizations, scientific publications, and government sources, and data is shared in a variety of easy-to-understand formats such as charts and infographics.
Business Insights Global: Provides in-depth information on U.S. and international businesses, industries, and products. Resources include competitive intelligence, market share information and product trends, market-industry information and analysis, and country-based industry reports.
FitchConnect: Use the "advanced search" capabilities. Type search terms into the search box and limit them to the "title and first paragraph" fields. For example, construction industry united states.
MarketLine Industry Profiles provide overview and analysis for industries in specific countries. You can access MarketLine reports in the Business Source Complete database.
To search, include your industry of interest, your location of interest (likely United States), and Marketline. Below is an example search:
From your search results page, look for results that begin with "MarketLine Industry Profile." MarketLine reports are published fairly frequently, so also check to make sure that you are reading the most recent report available.
As you research your industry, look out for information on the following areas:
