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MKT 471 Entrepreneurial Marketing / MKT 565 Advanced Marketing

This subject guide supports the research paper assignment, "What are the current trends within the client's industry and its consumers?"

What other sources should I save?

Consumer-focused magazines

Some consumer-focused magazines often devote their December year-end edition or January edition to a discussion of upcoming trends for the coming year. This may be the title story, in fact. Searches in the library’s databases should uncover many of those focused discussions or  visit the magazine’s website.

Magazines that may prove the most helpful would be:

Organizational research

Various think tanks, research organizations, and trade associations keep close eyes on consumer and industry trends. You will want to check their websites closely since not all content is free. Examples include:

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