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MKT 471 Entrepreneurial Marketing / MKT 565 Advanced Marketing

This subject guide supports the research paper assignment, "What are the current trends within the client's industry and its consumers?"

What search terms should I use?

Consider combining search terms from the left column with search terms from the right column. using the "and" boolean connector.

  • consumer
  • industry
  • social
  • consumer insights
  • industry insights
  • consumer research
  • industry research
  • society or societal
  • consumer products
  • service industries
  • manufacturing 
  • technology 
  • food
  • packaging
  • health
  • environment
  • automotive
  • other industries or sectors
  • trend or trends
  • projected or projections
  • outlook
  • changes
  • forecast or forecasted
  • future
  • predict or predicted or prediction
  • policy or policies
  • marketing 
  • review

Try out numerous searches, using different search terms and placing your terms in the document title, abstract, keyword, or subject fields. Your options will vary depending on the database used. Sometimes a database will even suggest additional search terms after you have performed a search. For example, in the Academic OneFile database, look for the “Topic Finder” button in the lower right corner. An infographic will illustrate words that were often used in the articles you retrieved. These might be good search terms for your next searches.

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