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MKT 471 Entrepreneurial Marketing / MKT 565 Advanced Marketing

This subject guide supports the research paper assignment, "What are the current trends within the client's industry and its consumers?"

How do I find current market research reports?

The following databases (that you can access through our library) will help you locate current market research reports and information on consumer trends and attitudes within an industry. Coverage is worldwide, so narrow your search to the U.S. if you wish.

  • Passport - Extensive industry, demographic, consumer, and economic data for many countries worldwide. Includes forecast data to 2023, market data for 330 consumer products in 49 countries, approximately 100,000 brands, and market analysis reports.

  • IBISWorld - (VPN connection for off campus access)The Industry Market Research Reports cover a wide-ranging number of U.S industries.Reports are updated every 4 months and include growth trends, the competitive environment, and key issues facing each industry.

  • D&B Hoovers - Contains MarketLine industry profiles which are updated every 12-18 months. They include a market overview, leading companies, Five Forces Analysis, etc. (On the home page, click on "Research Industries".)
  • Business Insights: Global - Find timely industry information presented as Industry Essays, Plunkett Reports, and Market Share Reports.
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