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MKT 471 Entrepreneurial Marketing / MKT 565 Advanced Marketing

This subject guide supports the research paper assignment, "What are the current trends within the client's industry and its consumers?"

What databases should I use?

The following databases will lead you to general and business articles from journals, newspapers, and news wires. The articles retrieved may be regional, national or international in scope so you should limit the search to your desired level. You may also wish to limit by date since currency is important in this assignment.

Since there is unique content in each database, it would be a good idea to use more than one database for thoroughness.

The Factiva and NexisUni databases are also highly recommended because they provide access to in-depth articles on consumer and industry trends from the Wall Street Journal and other national and international sources. Sample Factiva and LexisNexis searches are shown below.

Example #1 - Factiva search on the toy industry



Example #2 - Nexis Uni search on the toy industry



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