ENT 400 - Entrepreneurial Thinking & Behavior

Once you have identified your area of need, you will need to investigate your potential consumer and market. In this step, you'll look for sources related to market competition, market size, and market segments. 

Below is a list of databases with consumer and market information. 

• Statista: Provides curated reports that include extensive statistical data on over 600 industries. The statistics and studies are gathered by market researchers, trade organizations, scientific publications, and government sources, and data is shared in a variety of easy-to-understand formats such as charts and infographics. 

• Passport: Extensive industry, demographic, consumer, and economic data for many countries worldwide. Includes forecast data to 2023, market data for 330 consumer products in 49 countries, approximately 100,000 brands, and market analysis reports.

• BCC Research Reports: 250 market research and market forecasting reports produced annually on topics including advanced materials, advanced transportation technologies, biotechnology, food & beverage, fuel cell and battery technologies, healthcare, and manufacturing.

• Michigan Economic Development Corporation: Compiles a range of data on Michigan communities, including demographic information, community analysis, and local business data. Narrow your search by city, county, metro area, or region. 

Each year, RKMA publishes a series of market research ebooks. Below are a few recent RKMA publications covering topics related to your project: