How do you focus your research topic from the general concepts of "healthy food" and "mobility"? Prior to diving into some of the resources linked in the Research a Need Area and Consumer and Market Research sections of this guide, you may need to do a bit of background reading. This could include browsing the news, exploring a trade publication, or reading articles published in an academic business or engineering journal.
Use Mardigian Search to begin your research. Mardigian Search allows you to search through the entire library collection and many of the databases all at once.
See the video tutorial on using Mardigian Search below.