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Industry Research

This subject guide covers the best research tools and strategies to use to do comprehensive research on an industry.

Introduction

Knowing how to do industry research is a lifelong skill that will benefit you during your entire career. This subject guide covers the basics of researching any industry. Specific databases and search strategies are included.

If you have questions or would like additional guidance, please don't hesitate to contact me.

Joan Martin, Business Librarian

martj@umich.edu

313-593-5618

 

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