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MKT 471 Entrepreneurial Marketing / MKT 565 Advanced Marketing

This subject guide supports the research paper assignment, "What are the current trends within the client's industry and its consumers?"

How do I access the databases?

How do I access the databases?

You would access the library’s databases in the following manner:

  1. Begin at the library’s home page, http://library.umd.umich.edu
  2. Click on the “Databases” button.
  3. If you know the name of the database, use the “Find Databases by Name” alphabetical approach.
  4. If you do NOT know any database names, use the “Find Databases by Subject” approach, selecting “Business” as the subject.

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