BA 330 (Coon) - Managerial Communications

COMPANY and INDUSTRY RESEARCH

Which database should I start with?

A good research starting point is the D&B Hoovers database. It covers almost 1 million public and private companies across the globe.

Here is the type of information you will find:

Core Information

• Company Summary – company history, location, sales, and products
• Contacts –top executives in the company
• Contact Decision Matrix – top HR employees
• Corporate Family – hierarchical list of subsidiaries, affiliates and ultimate parent
• News – 2 years of major news stories from the local, national and international press
• Triggers – major articles on management changes, earnings, M&A activity, etc.

Advanced Information

• Competitors – competing companies listed in alphabetical order
• SEC Filings – 10-K, 10-Q, 8K, 20F (if company is public)
• Technologies in Use – software and hardware used at the company
• Industry Snapshot – “What’s Affecting the Market?”, “R & D”, “Talking Points”, “Questions Being Asked”

Here are a few additional library databases to use when researching a specific company. Find company history, financials, CEO's key players in company, etc..