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MKT 352 - Marketing Principles and Policies

Fall 2023 - Prof. Tim Hartge

Suggested Databases

Developing a complete picture of the market you are interested in includes examining the current industry. Below are a list of databases to begin your search. 

Databases that provide industry and company information include: 

  • D&B HooversExtensive access to public and private company profiles and regularly updated industry profiles. You can also find information about a particular company's main competitors, and SEC filings for public companies. 


  • IBISWorldIndustry market research reports include information such as major industry changes and growth trends. Also available are company profiles at include SWOT analyses and market share concentration.
    • Note: select "login" in the upper right corner to access all content.


  • Statista: Provides curated reports that include extensive statistical data on over 600 industries. The statistics and studies are gathered by market researchers, trade organizations, scientific publications, and government sources, and data is shared in a variety of easy-to-understand formats such as charts and infographics. 


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