Consumer research can include examining consumer behaviors and responses as well as more general demographic information.
Databases that provide consumer and demographic information include:
There are a range of other tools available to explore consumer and demographic information. These tools can be challenging to use, so allow plenty of time to familiarize yourself.
MRI Simmons Insights: provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports helpful for developing marketing strategies, making advertising decisions, and finding statistical information that comes from the Simmons National Consumer Study. For more detailed information on using Simmons, click here.
Vivvix: Formerly Ad$pender. Advertising expenditure information since 1995 for millions of product brands across television, radio, magazine, newspaper, internet and outdoor channels.
Claritas 360: A web-based application for analysis of customer data and markets. Uses PRIZM market segments. For more detailed information on using Claritas 360, click here.