Vivvix contains a vast array of data on advertising spending since 1995. Expenditure information includes millions of brands and products across television, radio, magazine, newspaper, internet and outdoor channels. The database allows you to select the variables of interest and download a report with the data you need.
- NOTE: Our licensing agreement with Vivvix limits us to only 3 concurrent users at one time. Allow yourself plenty of time before your assignment is due to work with this program, in case you cannot access it at any given time due to the user limit. Make sure to close out of the program when you are done to ensure others can use it.
Accessing the Report Builder
The main unique value of Vivvix is the ability to create custom reports. To access the custom reports, select "explore" and then "create new report":